Abstract symmetrical pattern with swirling, wavy lines in white on a black background.

OPAl

is a woman-owned

creative consultancy

transforming brands

through emotionally intelligent,

high-concept direction.

Abstract metallic swirl design on black background.

OPAL founder & CCO,

Alicia Stepp

With a background in design, photography, and full-scale production, Alicia brings a rare 360° perspective — guiding each project from insight to execution without dilution or hand-offs. Ideas don’t travel down a chain — they stay close, shaped with care and collaboration.

Abstract symmetrical floral pattern with swirling designs and heart shapes, in black and white.

Clients & Publications

"VOGUE" logo in bold, black font on a white background.
Olio E Osso logo, circular design with text, minimalist style.
Black text on white background spelling 'HERBIVORE'.
Francesca's logo in black text on a white background
Tiffany & Co. logo, black text on white background
Nike logo, black swoosh on white background.
Stylized letters "ITA" with a circle containing a directional arrow symbol.
The word 'FLANELLE' in black capital letters on a white background.
"STACCATO" text in bold black font on white background
"MODERN LUXURY" in black text on a white background
IRIS Covet Book logo in black text on a white background.
Graffiti style text spelling 'CAKE' in black on a white background.
Spotify logo featuring a black circle with three curved lines and the text "Spotify" in black.
Mary Kay logo in black text on a white background.
Vanity Teen logo in black text on a white background.
Earthbound Trading Co logo with bold black text on white background.
The word "SLICK" in stylized, 3D text with shadows on a white background.
The word 'LADYGUNN' in bold, stylized black lettering on a white background.
"HALCYON" text in bold capital letters
American Airlines logo with stylized eagle design
Abstract black and white symmetrical pattern with swirling shapes
Black and white abstract symmetrical pattern with swirling shapes.

What

sets

us

apart

    1. We don’t delegate creativity down a chain of command — we execute it.

    2. We diagnose before prescribing, ensuring each solution is strategic and refined.

    3. We operate at the intersection of clarity, intuition, and precision.

  • We lead with instinct, tuning into cultural undercurrents before they surface — ensuring your brand not only stays relevant, but sets the pace.

    A hands-on, collaborative approach that blends instinct, strategy, and deep creative insight. with an intuitive ability to anticipate trends, aesthetic shifts, and cultural movements before they surface.

  • From concept to production, we bring ideas to life across photography, motion, branding, and experimental content — building immersive ecosystems, not just isolated assets.

    Our modular buildouts meet clients wherever they are — offering full-service support or focused direction.

    We have a no one-size-fits-all approach — every project is custom-built with the right talent, scale, and strategy.

  • With 30+ years working in fashion, beauty, and design, OPAL seamlessly blends strategic foresight with hands-on execution, offering brands a visionary, big-picture approach.

  • We center the female perspective and prioritize true collaboration.

    Our process is instinctive, inclusive, and built on trust—because the best work happens when every voice has room to breathe.

  • We use AI not as a shortcut, but as a creative collaborator — amplifying ideation, expanding visual languages, and unlocking smarter, more scalable workflows.

    Early adoption of AI as a collaborative tool, not a shortcut — integrating machine learning into the creative process to unlock new visual languages, streamline workflows, and explore uncharted aesthetic territory,

Abstract black and white symmetrical pattern with swirling, curved shapes.

“My creative lens

has been shaped by decades

working as a designer

& photographer

as well as the

underground spaces

where disruption

and artistic

risk flourish.”

—Alicia Stepp, Founder & CCO