OPAl
is a woman-owned
creative consultancy
transforming brands
through emotionally intelligent,
high-concept direction.
OPAL founder & CCO,
Alicia Stepp
With a background in design, photography, and full-scale production, Alicia brings a rare 360° perspective — guiding each project from insight to execution without dilution or hand-offs. Ideas don’t travel down a chain — they stay close, shaped with care and collaboration.
Clients & Publications
What
sets
us
apart
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We don’t delegate creativity down a chain of command — we execute it.
We diagnose before prescribing, ensuring each solution is strategic and refined.
We operate at the intersection of clarity, intuition, and precision.
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We lead with instinct, tuning into cultural undercurrents before they surface — ensuring your brand not only stays relevant, but sets the pace.
A hands-on, collaborative approach that blends instinct, strategy, and deep creative insight. with an intuitive ability to anticipate trends, aesthetic shifts, and cultural movements before they surface.
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From concept to production, we bring ideas to life across photography, motion, branding, and experimental content — building immersive ecosystems, not just isolated assets.
Our modular buildouts meet clients wherever they are — offering full-service support or focused direction.
We have a no one-size-fits-all approach — every project is custom-built with the right talent, scale, and strategy.
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With 30+ years working in fashion, beauty, and design, OPAL seamlessly blends strategic foresight with hands-on execution, offering brands a visionary, big-picture approach.
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We center the female perspective and prioritize true collaboration.
Our process is instinctive, inclusive, and built on trust—because the best work happens when every voice has room to breathe.
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We use AI not as a shortcut, but as a creative collaborator — amplifying ideation, expanding visual languages, and unlocking smarter, more scalable workflows.
Early adoption of AI as a collaborative tool, not a shortcut — integrating machine learning into the creative process to unlock new visual languages, streamline workflows, and explore uncharted aesthetic territory,