With over 25 years in design, photography, and full-scale production, Alicia has occupied many seats at the creative table. She built OPAL to defy the traditional agency model, creating something nimble and emotionally intelligent, rooted in the belief that the best creative work happens when strategy and instinct move together. Central to her work is a commitment to bi-directional alignment: connecting brands with artists who match their voice, values, and vision, while ensuring the partnership is equally meaningful for the artist.

Throughout her career, Alicia has worked with some of the most recognized names in culture and commerce. She brings a rare 360° perspective, guiding every project with both creative vision and operational fluency.